Hello Kitty (Japanese: ハロー・キティ Hepburn: Harō Kiti), also known by her full name Kitty White (キティ・ホワイト Kiti Howaito), is a fictional cartoon character produced by the Japanese company Sanrio, created by Yuko Shimizu and currently designed by Yuko Yamaguchi. She is depicted as a female Gijinka (anthropomorphization of human and Japanese Bobtail) with a red bow and, notably, no mouth. According to her backstory, she is a perpetual 3rd-grade student who lives outside London. According to Sanrio, she is not a cat: she is simply a cartoon character. Sanrio announced in 2018 that Hello Kitty's birthday is November 1. Since the cartoon character's creation, Hello Kitty has a media franchise including a product line, clothing apparel, toy-line, manga comics, anime series, popular music, and other media.
Shortly after her creation in 1974, the Hello Kitty vinyl coin purse was introduced by Sanrio in March 1975. The character was then brought to the United States in 1976. The character is a staple of the kawaii segment of Japanese popular culture. By 2010, Sanrio had groomed Hello Kitty into a global marketing phenomenon, worth $6 billion a year. By 2014, when Hello Kitty was 40 years old, she was worth about $8 billion a year. As of 2018, Hello Kitty is the second highest-grossing franchise of all time, with an estimated retail sales revenue exceeding $50 billion.
Originally aimed at preadolescent females, Hello Kitty's market has broadened to include adolescent and adult consumers, being found on a variety of products ranging from school supplies to fashion accessories. Several Hello Kitty TV series, targeted towards children, have been produced, as well as several manga comics and anime films. There have been two Sanrio theme parks based on Hello Kitty, Harmonyland and Sanrio Puroland.
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