Hirokazu "Hip" Tanaka (田中 宏和 , Tanaka Hirokazu, born December 13, 1957) , also known as Chip Tanaka, is a Japanese musician, composer, sound designer, and executive who pioneered chiptune music. He is best known as one of Nintendo's in-house composers during the 8- and 16-bit era of video games. Tanaka also had a role in designing and programming the Famicom and Game Boy audio hardware, along with the NES Zapper, Game Boy Camera, and Game Boy Printer.
Tanaka's soundtrack credits include Metroid (1986), Kid Icarus (1986), Super Mario Land (1989), Tetris (1989), Mother (1989), Dr. Mario (1990), and EarthBound (1994). As the president of Creatures, he continues to be involved with Nintendo, more specifically the Pokémon franchise.
In 1980, after graduating from university with a degree in electronic engineering, Tanaka successfully applied for a job at Nintendo as a sound designer. He did not initially want to be an engineer, but Nintendo were accordingly scouting for "different sounds or toys or something at the time. I thought toys would be relatively stress-free, so I applied."
The first game Tanaka worked on was Space Firebird (1980), where Tanaka was composer and constructed a new sound chip for particular sound effects. Following this, Tanaka worked on Donkey Kong (1981), providing the sound effects for Mario's footsteps and jumps. Usually, the same sound effect was repeated across many different actions, but Tanaka's approach differed where he invented subtle variations. He attempted to insert voice synthesis for the game's damsel-in-distress, but the idea was vetoed by then-Nintendo president Hiroshi Yamauchi's daughter, who did not feel that the sample sounded like the exclamation "help me!". Tanaka noted that he learned "a lot" from series creator Shigeru Miyamoto due to his perfectionism and "level of commitment".
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